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The House of Natori was founded in 1977 by Josie Natori, CEO and Chief Creative Officer. What began with creating lingerie on her living room floor truly has evolved into a lifestyle. “Natori is a total concept, a way of life,” says Josie. She started the company from scratch, leaving a prestigious position on Wall Street, where she was the first female Vice President of Investment Banking at Merrill Lynch. Four decades later, Natori is one of the fashion industry’s most recognizable designer brands. The Natori company is proud to have remained a family business. Josie’s son Ken left Wall Street to join the company in 2007, and now serves as President.